After settling into my event planning business the past few years and figuring out how to be different than my competition (instead of trying to be better), I’ve discovered that I am actually pleased when other planners (a.k.a.competition) succeed and do well in their business. If my peers are working hard, being ethical and doing great work for their clients, I admire them. They make me feel inspired and I am truly happy instead of feeling jealous. I’ve learned that when my company is authentic and different, there is not real competition. Our ideal clients find us and we are happy to refer the not-quite-perfect clients to other planning companies. Your fellow planners can be your biggest source of support and referrals when you realize there truly is enough business to go around.
Danielle Laporte posted my favorite conversation about the topic of competition and respecting your natural abilities on White Hot Truth. What are your natural abilities and can your potential clients see those on your website and in your marketing materials? If not, your ideal clients may not be finding you.