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Creating a successful wedding planning business involves more than just a keen eye for design and a knack for organization. It’s about building a solid network and collaborating effectively with others in the industry. Let’s explore why networking and collaboration are crucial to success in the wedding planning industry. Understanding the Industry The wedding industry […]
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Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business. Understanding Your Target Audience The first step in any marketing plan is to understand […]
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When starting a planning business, one of the first things people tackle is branding their business. Branding includes naming your business and creating a logo, but many other factors go into developing your brand. A strong brand identity helps you stand out in a competitive market and connects you with clients who share your vision […]
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Starting a wedding planning business can be a dream come true for those passionate about logistics, organization, and executing beautiful events for their clients. The journey, however, from a dream to a thriving business involves careful planning, dedication, and a deep understanding of the industry. This six-part series was created to provide aspiring planners insights […]
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Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Iva Kraljević Licardo from Croatia. Name: Iva Kraljević Licardo Business Name & […]
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When you have your own wedding or creative business, it is essential to take the time to review the year that is ending before looking at the year ahead. When December comes around, what we have not accomplished during the year often dominates our thoughts. We forget the wins and the positive changes we have made, […]
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Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Linda Fondulas of Odyssey Events. Name: Linda Fondulas Business Name & Location: […]
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The wedding industry thrives on personal connections and word-of-mouth referrals. Relationship marketing is the #1 way to grow your business before any other marketing strategy. Building a rapport with vendors such as florists, photographers, caterers, and venues can significantly boost your business’s visibility and reputation. These relationships can lead to vendors recommending your services to […]
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Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Madison Hummel, from Washington DC. Name: Madison Hummel (CEO & Lead Wedding […]
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In the US, many wedding shows and expos occur at the start of the calendar year. This is because it is at the end of the engagement season (November-February). Bridal shows and expos are a great opportunity to showcase your services, connect with potential clients, and set yourself apart from your competitors. Being well prepared […]
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