One of the trickiest parts of running your own event planning business is deciding how much to charge. Pricing matters more than we realize.
If you could charge 25% or even 50% more for certain events, you would be working smarter, not harder. You would be able to plan fewer events and make more money. That is something we all strive for.
When we think of pricing, many of our concerns revolve around charging enough to make money, pay expenses, invest in the business, and save for the future. We also worry about what the competition is charging, what our clients expect for pricing, if we can book enough events at a certain price point to stay in business, and whether we feel confident in what we charge.
How great would it be to have a system and formula in place to determine your pricing for each event inquiry?
Pricing With Confidence empowers wedding planners with the knowledge and tools necessary to be confident with all aspects of pricing (how you charge, what you charge, when you charge) and the services (packages, custom proposals, individual services) you offer to clients.
Here are a few highlights of what is included in our newest guidebook:
- An 80-page comprehensive guide that explains everything there is to know about wedding planner packages and services PLUS extensive information and examples of pricing methods, easy-to-understand formulas for pricing, how to structure client payments, when to raise prices, and so much more!
- Ready-to-use planning package templates for Wedding Day Management Service, Partial Wedding Planning, Full-Service Wedding Planning, and A La Carte Planning Services.
- Ready-to-use website wording for your website services page.
- Secret tips and tricks for each type of planning service.
- A professionally programmed Excel pricing spreadsheet to calculate the pricing for your weddings and events. The Excel spreadsheet has 3 different worksheets and includes examples with explanations so you can easily enter the numbers specific to your business and events.
Are you ready to take charge of your pricing and service offerings?