Deciding on your service offerings can be confusing when you are starting out as a wedding planner. Every wedding planner will refine their services to suit their needs, their market, and their clients. Below are the basics of the most commonly offered wedding planning services.
Month-of Wedding Coordination
This is also referred to as wedding day coordination or day-of coordination. In this service offering, your wedding clients do all of the planning on their own. You may consider giving these clients a list of your recommended vendors. Not only does it save them time, it makes your job easier if they book event professionals who are reliable and do good work.
If you offer this service, you may be a resource to your clients to answer questions throughout the planning process or you can choose to only start working with the clients closer to the wedding. Some wedding planners start their month-of wedding coordination services at 30 or 60 days prior to the wedding date. That is when the planner does the following:
- Gather all of the details that the wedding clients have planned
- Create the wedding day timeline
- Confirm details with the event professionals who have been booked by the client
- Run the ceremony rehearsal the day prior to the wedding
Partial planning typically includes all of the services for month-of wedding coordination plus a select set of additional services offered by the wedding planner. Partial planning can be done in various ways including:
- Offering a set number of planning hours to the client. This is often marketed as month-of wedding coordination plus 10-20 hours of professional planning help during the planning process.
- Offering a certain number of meetings that can be used for the wedding planner to attend vendor meetings with the client. In this scenario, the client can choose when to use the wedding planner’s help.
- Offering monthly or quarterly check-in meetings with the wedding planner to ensure the clients are on track with planning.
- Offering a set service such as budget planning and management in addition to month-of coordination services.
- Offering to keep the couple on track with planning by sending reminders and checking in regularly. Typically the wedding planner does not schedule, attend, or manage the vendors during the planning process in this case.
Offering partial planning can be tricky to manage if you do not have a very specific service, a set number of hours, or a set amount of meetings that you provide to your partial planning clients.
Full-Service Wedding Planning
For full-service wedding planning, the planner takes responsibility for keeping everyone on track with planning. We are guiding the couple throughout the entire process, attending many vendor meetings and consultations with the couple, projecting and managing the wedding budget, keeping track of when vendor payments are due, possibly working on the wedding design, plus doing everything involved with month-of wedding coordination. The planner may also be recommending wedding venues and attending tours of potential venues with the clients. If you aren’t sure whether you are a wedding planner, designer, or both, this post will help you.
These are the basic descriptions of what wedding planners offer their clients. Keep in mind that these are only general guidelines. As a business owner, you can customize your services for what makes the most sense for you. If you need help with your wedding planning packages and pricing, consider booking a one-on-one coaching session where we can review your current offerings, evaluate your pricing strategy, and make recommendations to make your business more profitable and successful!