}
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Maintaining your Social Marketing Plan During Wedding Season
Once the busy wedding season begins, wedding planner blogs tend to dry up, social media posts disappear, and many planners are nowhere to be found with their marketing. It is really hard to keep up all of your marketing efforts when you are busy with client work, long wedding weekends, and minimal time off.
The hardest part of wedding season is the crazy hours. The meetings are more frequent, the weekends are nuts, and when you do have a free moment, you want to do something fun! By creating a system or a schedule for your marketing plan, you can have it done in advance and not have to worry about it on a daily basis.
I like to take care of all my marketing tasks at the beginning of the week. I have found that during wedding season, Monday is my best day to focus on marketing tasks. I am usually pretty tired, but I have a lot of pictures from the weekend’s events. So I can schedule Facebook, Pinterest, and Instagram posts and take time to write a blog post in about an hour. Right after an event, I am pretty excited to share, so it is a perfect time to work on marketing.
During the off-season, I post a lot more to social media and I blog more often. I simply have more time. During peak wedding months, I cut my planned social media marketing in half and add to more spontaneous posts. I try to post a lot of pictures from wedding days, design meetings, and images that show the life of a wedding planner during the busy season.
I pre-schedule posts as much as I possibly can. If you have a few hours on Monday, write as much as you can for your blog and schedule as many social media posts as you can. That way you create a cushion of content for when you get too busy to keep up. You can also try social media scheduling software such as Hootsuite, SmarterQueue, and CoSchedule which can save you hours of time.
This is a guest post from Amber Peterson. Amber is the owner of Cheers Wedding & Event Planning in western Washington. She has a Masters Degree in Integrated Marketing Communications and previously worked as a marketing consultant for wedding industry professionals. Amber is also the co-founder of the Skagit Wedding Society.
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Hootsuite is a life-saver! I have been using it for years. I would also suggest, picking your top 3 social media sites and sticking to those instead of trying to be on all platforms (Snapchat anyone!, LOL). Thanks for the tips!
Great advice Jasmine!