}
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Identifying Your Unique Brand
Today’s guest post is written by Brynn Swanson, an event planner and owner of Brynn Swanson Consulting, a social media and PR consulting firm.
Your brand is the blueprint for your customer’s experience. It is the business identity, company image and expectation that you set for clients. It’s much more than a logo or website. When you are trying to figure out your competitive differences to define your brand, don’t over think it. Remember that first and foremost, you are the best representation of your brand. If you are not comfortable living your business brand every day, then you might need to refine or rethink your current brand.
Here are a few questions to ask when defining your own brand:
When answering these questions, always have your target market in mind. Are your answers something that would resonate with them? Remember that you are your brand; keep your answers to these questions in mind in every aspect of your life. Once you determine what you stand for, focus on delivering that promise to your customers through your services, communication and marketing materials.
Whether you are meeting with clients, chatting on Twitter, posting on Facebook or at a networking event, remember to live your brand. It’s the experience that other vendors and potential clients will remember.
If you found value in this post, like it and leave a comment!
A complete set of templates, checklists, and tools for professional wedding planners.
Business
Wedding Planning
Marketing
Day in the Life
Self Development
Friday Favorites
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[…] would define exactly how you will use them and what your messaging will be. This is also where you define your brand positioning, how you differ from the competition and how you can help them solve their […]