Having a career as an event planner is both exciting and rewarding; however, depending on your client base, it isn’t always lucrative. Thankfully, with the right work and goals, it is possible to land large-scale gigs in corporate events. Even if you close just one high dollar event per year, you will be able to seriously boost your income and smash through your expectations.
Although it’s been a while, I will never forget the first six-figure corporate event I managed. Even though it was over six figures, I worked hard to focus on a program that was well-done rather than simply zoning in on the higher figures.
Making a serious go at a career as an event planner isn’t always easy, but it is possible. If you’re serious about pursuing high dollar events and having a successful event planning career, you need to get your name out and give clients what they want. Sounds simple? Then why do so many event planners earn so little? Listed below are a few things to remember if you want to see your event planning business explode!
1) You Can’t Win if You Aren’t Out There
I know, putting yourself out there isn’t easy but, if you’re not promoting your products and services, no one is going to know you exist. If people don’t know you exist, they won’t be able to hire you and you’ll never break through your goals and win high dollar events. The path to earning big starts with serious marketing and networking strategies. Are you attending enough association meetings? Have you identified a niche that can afford your services? If not, your business will suffer!
2) Trust is a Must!
A major key to success in event planning careers is to have trust in yourself and gain the trust of potential clients. If a client believes that you will be able to deliver, there will be nothing holding them back from hiring you. This means that you need to start courageously selling your abilities; throw aside modesty and humility, and instead put yourself out there. Let clients know why you’re the best in your industry and explain how you can give them what they need.
Before you can gain the trust of potential clients, you must first have confidence in your own abilities. Planning some events requires the development of different skills. To ensure that you have all the tools necessary to attract and manage certain programs, consider getting more education. I learned corporate event planning from hard knocks. I never received an event planning certificate. Not only will education (or an event planning certificate) help you to gain confidence, but it will also prompt clients to trust you as well. Armed with focus, the right education, and a thorough understanding of your career, you will be an unstoppable force!
3) Provide Clients with What They Want
I know it’s tempting to let yourself be restricted by your own capabilities, but you’ve got to learn to think outside the box. If you want to get those high-dollar programs, you’ve got to start offering products and services clients want. Don’t be afraid to outsource some of the work if you don’t know how to do it. Your goal is to make the event a success, even if it takes a team to help you get there. Being an event planner isn’t about running the entire show single-handedly; instead, it’s making yourself the organizer of all the different vendors who can provide your clients with what they want.
Click here to learn more about how to win your first six figure events from Event Planner University.
*This is a sponsored post from Event Planner University