If you publish an email newsletter to stay in touch with brides and grooms, then this post is for you. Google has recently made some changes to its Gmail interface that may cause your email messages to get bounced to the wrong folder; causing your subscribers to miss them completely.
Here’s the Scoop
Google created a new tabbing structure that automatically sorts all incoming messages into one of three sections:
• Primary: mail from friends, family and contacts
• Social: messages from social networks
• Promotions: deals, offers and promotional emails
The Challenge for You
At first, it actually sounds like a great system. That is, until you realize Google will probably consider your email messages “Promotions”!
If your messages get caught in the “Promotions” tab, there is a very strong chance that your readers will never see them; or, at least, not see them in a timely fashion.
Most of us don’t have a lot of spare time to read email and engaged couples are no different. They probably won’t take the time to bother with email they consider to be “promotional” in nature and will, instead, focus on messages from friends, family and social networks.
Which means, if your messages get dumped into the “Promotions” tab, they may never get read.
Here’s How to Fix It
In order to make sure these new Gmail changes don’t re-reroute your messages into the wrong tab, you’ll need to ask your existing subscribers to take a few simple steps.
The best way to ask is by explaining the benefit to them. If they complete these quick steps, they’ll be sure not to miss your critical tips and inspiration.
I will outline the steps your brides and grooms need to take to safeguard your messages.
NOTE: While you’re reviewing these steps, be sure to log into your own Gmail account where you receive messages from Debbie and safeguard her Planner’s Lounge emails too! This way you won’t miss any of her incredible guidance and tips either.
Step 1: Log into the Gmail account where you receive messages from Planner’s Lounge and search for email@example.com
Step 2: Drag any email message from firstname.lastname@example.org to the “Primary” tab. This lets Gmail know that Debbie is a safe contact and her emails belong under the “Primary” tab, not the “Promotion” tab.
Step 3: A pop-up will appear asking you if you want all future messages from email@example.com to be organized under the “Primary” tab. Select “YES”!
Extra Credit: To really make sure Gmail knows that Debbie is a safe sender, hover your mouse over any message from firstname.lastname@example.org and add Debbie as a new Contact in your Gmail address book. This will also “whitelist” her email address so it doesn’t get bounced to the wrong folder or tab.
Now, once you’ve tested these steps yourself, using the Planner’s Lounge as your sample, share these same instructions with your own email subscribers so your messages will be safeguarded for them too.
About the Author:
Kathy DalPra is a bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding professionals use their website to get more traffic, leads and inquiries so they can create a thriving wedding business in any economy. Learn how to turn curious visitors into paying brides™ on her website at http://brideappeal.com