The name Kristin Banta is associated with high-end maximalism. For fifteen years Kristin has worked to create a brand presence that she describes as “founded on imagination and creating the couture and the provocative.”
Kristin doesn’t attribute her success solely to her talent for event design, but rather to her establishment of a clear brand message and identity.
Here are Kristin’s five tips for cultivating your brand as a wedding and event planner:
Know Who You Are
Creating clarity around who you are as a person and as business are the keys to creating your brand message. Kristin recommends identifying your passion and making sure it aligns with what your business is doing in order to avoid mixed messages and blending in the with crowd. “The most successful brands are built from the inside out on DIFFERENTIATION,” she states. “It’s what sets you apart from your peers. It’s not only what you say; it’s also how you are perceived. “
Know Who You’re Talking To
Most planners begin with an intention to help bring any and all wedding dreams to life, but Kristin recommends answering her series of questions that will help you define a specific group of people who need your help. “I didn’t randomly pick a niche because I thought it would work—I went with what I love, what I relate to and what I’m good at.”
Know Where They Are
In order to be seen by your ideal client, you have to know where they hang out. This includes social media platforms like Facebook, Instagram, and Twitter, as well as subscribers to your blog. According to The Drum, Facebook helped 52 percent of consumers make purchasing decisions in 2015, which was up from 36 percent in 2014.“Social media and the Internet make you accessible everywhere – your brand’s value is not based on how popular you are in this forum, however, it can amplify your brand and certainly your reach.”
Create Your Message
Once you have identified what makes you different, it’s important to take it a step further and establish a reason for your business to exist. “It’s not enough to just assume that your company will stand out based on talent alone – to have a strong brand, you must stand for something.”
Share It All Day, Every Day
When working to create name recognition, Kristin recommends being prepared for a slow and steady journey of creating authentic relationships with your clients. “This is not as much about sales or expectation of an immediate ROI, it’s about brand expansion – which will eventually lead to greater sales and more importantly the RIGHT sales.”
In pursuit of the mission to provide resources and advice to increase your business productivity, Timeline Genius has partnered with Kristin to provide a FREE online Master Class, “How to Build a Brand That Will Make Your Business Thrive” on Wednesday, August 30, 2017.
During this online class, Kristin will delve even deeper into these topics, and give some valuable insight into the following:
- Establishing brand loyalty
- Diversifying your brand
- Empowering your team
Register HERE and be prepared to take your brand to the next level. We can’t wait to chat with you LIVE on August 30th.
This is a sponsored post from Timeline Genius. Timeline Genius is an online software company making it easy for wedding planners to create professional, totally customized timelines. You can learn more about our Timeline Genius feature at www.timelinegenius.com.