Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to featured, download our questionnaire here and email your responses and photo to email@example.com. We are excited to feature Marisa Heidt today!
Name: Marisa Heidt
Business Name & Location: Mosaic Events, Boulder, CO
Number of Years Working in the Event Industry: 7 years, both formally and informally
Number of Years Owning Your Event Planning Business: 3 months
Business Facebook Page: www.facebook.com/mosaiceventscolorado
What is your typical day like?
After a 6:30am wake-up call from an eager Jack Russell Terrier and the cold nose of a Golden Retriever, I am typically seated at my computer by 7:30am with my usual bowl of cereal and sliced banana. It’s amazing how long it takes to answer emails, and by the time I have replied, there is a whole new batch of emails. Since March of this year, I have been concurrently coordinating three different styled photo shoots. Each day usually includes at least 2 meetings with different vendors. Some meetings are for networking purposes and to meet new people in the industry, some meetings involve asking vendors to participate in the styled shoots I am coordinating, and some meetings are for business consulting or business related. I prefer to space out my meetings throughout the week in order to stay “fresh” and focused, and in order to avoid becoming overwhelmed with my new business.
In between answering emails and vendor meetings, I am usually scouring the internet for inspiration or out for a run. I typically eat my salad at home in front of the computer, although, it is always a treat to eat lunch out on the rare occasion. I try to have dinner ready for my husband when he arrives home from work, as a small appreciation for supporting me in my new business venture. I try hard to stay off of the computer in the evening, but usually end up responding to more emails or looking for more inspiration. There are always things I think I SHOULD be working on, but I tend to pick the tasks that I enjoy more, guilty!
How did you get started in the industry?
I have been working in the environmental field since 1998. However, I always enjoyed planning and hosting parties. With most of my jobs, I often fell into the role of planning and organizing events either for work or outside of work. Some were large, organized events, and some smaller parties. I also found a passion for baking and thus began baking on the side and in my free time as often as I could.
In 2005, my husband and I moved into a Pennsylvania mansion built in 1885, to help run it as a distinguished inn. I was working for an engineering firm at the time, but coordinated weddings and events at the mansion for 3 years. Again, I fell into the role naturally and loved it. Also during this time, I was planning my own wedding and had never realized how much I would utterly enjoy every single aspect and detail of planning it.
Moving to Colorado in 2008 brought more jobs in the environmental field, but by 2012, I realized my soul needed a change, a drastic change. In February of this year, when a photographer friend of mine forwarded a link to me about a workshop on starting an event planning business, things changed for me. Naturally, I thought I would start a cake business, but five days after the workshop, I registered with the state of Colorado and Mosaic Events was born. Things have been moving at warp speed ever since.
Where do you find design inspiration?
Declaring myself a wedding planner and actually feeling like one haven’t quite synchronized yet. However, once Mosaic Events came to be, I truly saw the world with new eyes. Everywhere I went I saw inspiration, in antique shops, in boutiques, at the grocery store, restaurants, my friends’ homes, and of course, the great outdoors.
I’ll never forget the first time I bought a stack of wedding magazines; I felt like somehow I had crossed-over into the wedding industry realm, I was actually “allowed” to do so. I tore almost every page out of each magazine that called to me. I will admit, that sometimes I found it to be discouraging, ideas that I thought were original to me, were already on these pages. Would there be anything left for me to put my stamp on? How would I stand out?
Ultimately, I realized that my inspiration mostly comes from true life, things I see with my own eyes, not through someone else’s eyes; things that have a story or a long history, or, a story you could imagine and create.
What are your favorite online resources for your business?
I find both inspiration and guidance through other people’s experience(s) and background. I value knowledge given by other planners/vendors in the industry in blogs and websites such as Planner’s Lounge, Danielle LaPorte, and Marie Forleo. I greatly appreciate the “real life” experiences, stories, advice, and motivational videos and I truly feel that I can learn from these. It’s been extremely helpful for others to share their mistakes as well, so that newbies like me might avoid them. Anyone who has made it their life’s mission to empower others has my complete gratitude. A BIG thank you to all of those who share such a wonderful skill and gift!
Photo credit: Casie Zalud Photography