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Choosing the Best Educational Opportunities
I have been completely overwhelmed with how many wedding conferences, retreats, and online educational programs are popping up. With all the beautiful images and flashy descriptions, it can be hard to decide what is best for your business. So, if you have money to spend on some form of education opportunity, how do you narrow it down and choose what is best for your business?
Cost
What is your budget? Educational opportunities, conferences, and retreats come with all sorts of price tags. Before you even begin your research, decide how much you have to spend on the event and travel (and if travel is necessary). That way you are not drooling over a conference that is way out of your budget.
Online or In-Person
Based on your budget and your style of learning, do you want to travel to a conference or can you learn via online courses? Do you prefer hands-on classes or will videos and handouts benefit you more? For some event planners, online courses are the most cost-effective since you do not have to pay for travel or lodging. Plus you can typically do some of the work on your own time.
Content
This is probably the most important thing to narrow down. As wedding planners, we all have different visions for where we want our businesses to go. When you are choosing a conference or online course, make sure that the content is going to further your goals.
I have personally found five different conferences that I wanted to attend in the next year. I finally sat down and really looked at the content and realized that none of them were really a good fit. They were all geared toward planners and designers who want to incorporate floral design into their services. That is not me, so I would not have gained much if I had attended.
Longevity of Conference
Since there have been so many conferences and events popping up, make sure that you ask questions before booking a wedding planner conference. Look for reviews from past attendees. If it is the first year for the conference, reach out to the organizer and find out about the content, how many people are attending, topics, etc. It is also good to know what the refund policy is if the event is postponed. I have recently seen a number of events being rescheduled.
Today’s post is a guest post from Amber Peterson. Amber is the owner of Cheers Wedding & Event Planning in western Washington. She has a Master’s Degree in Integrated Marketing Communications and previously worked as a marketing consultant for wedding industry professionals. Amber is also the co-founder of the Skagit Wedding Society.
A complete set of templates, checklists, and tools for professional wedding planners.
Business
Wedding Planning
Marketing
Day in the Life
Self Development
Friday Favorites
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