1) Take a deep breath
Business can truly be feast or famine. One month, you have plenty of new leads and bookings then the next month is radio silence. And you start to freak out. After running an event planning business for 10 years, I can tell you that this is absolutely normal and it will get better.
A slow month (or few months) doesn’t mean the end of your business or planning career. I went through a very scary time in 2013 with 4 months of no new bookings. That was unheard of for my business at the time. Sure enough, business picked up after that and it ended up being our second best year ever.
2) Update your website and social media
Now that you have a bit of extra time, review your website and update galleries, photos, and text. This is a good time to write and schedule new blog posts. Take time to review and update the descriptions, branding, and main photo on all of your social media accounts.
If you have an outdated or non-professional headshot, now is a great time to hire a photographer to take new ones for your website and social media.
3) Go to industry and networking events
If your city has events and associations for entrepreneurs, business owners, and/or the events industry, now is the time to get out there and connect with others. If the networking events you have attended in the past aren’t appealing, search out new groups or start your own by inviting your favorite event professionals to happy hour or out for coffee. Here are tips on networking as a wedding planner.
Don’t be afraid to connect with other wedding planners in your market. You can be a great referral source for each other.
4) Work with a coach
Getting help from a business coach can be just the boost you need to get out of a rut. Hire an experienced coach to look over your current marketing, review your packages and pricing, and evaluate your online presence. Investing professional guidance is always a wise choice.
5) Plan a styled shoot
6) Connect with your referral sources
Now is the time to visit your favorite venues, take your favorite photographers out to lunch, and meet up with fellow planners who are friends. Remind your referral sources you are out there and that you appreciate their referrals.