Sometimes we get wrapped up the details of what our website text says and what we post on social media that we may be missing a few key elements that can dramatically help our event planning business.
Here are 3 not-so-obvious details you might be missing:
1) Where you are located and what you do isn’t listed on your home page
I can’t tell you how many wedding and event planners do not have their location(s) listed on the home page of their website. Not only is this important for potential clients who are looking to hire a planner, it also helps Google know where your business is (a key factor for SEO).
Is is also important to list what you actually do on your home page. With wedding and event photos on your website, it may seem obvious what you offer, but to someone who isn’t in the wedding industry, your website could be mistaken for a wedding blog, a floral designer, a venue, or a decor company.
Your home page should say what you do.
Below are two example sentences that cover both the location and type of business that a planning company could use on their website home page.
Wedding and event design for luxury weddings in Southern California
Inspiring event planning and design for life’s celebrations in Seattle, Washington
2) There isn’t a call to action on your website home page
Another thing that event planners forget to include on their website home page is a call to action. Once a potential client gets to your home page, sees what you do and where you work, tell them what to do next. Do you want them to read more about you? If so, ask them to visit your About page to learn more (and link to that page). If you want them to read about your services, include text that says “Learn more about how we can help you” and link it to your Services page.
Learn more about key features your website must have.
3) Lack of descriptions on social media accounts
Does the description on your Facebook business page, Instagram profile, and Pinterest profile say what you do and where you are located? If not, you could be missing out on many followers and likes. Update your social media profiles to reflect what you do, your business name, and where you are located. You can also include more specifics such as your ideal types of events or specific services you offer.
One last quick tip: if you have an Instagram account for your business, make sure it is public.
These are quick and simple fixes that can have a dramatic effect on your event planning business marketing efforts. Take a few minutes today to update your website and social media profiles.
Need more personalized help with your marketing? Consider a one-on-one coaching session where we can look at your website, social media, and other marketing efforts to determine what is working, what needs tweaked, and what other avenues would provide a good return on investment for marketing your event planning business.