It’s exciting to get the professional photos from your client’s wedding. These are so important to have for your portfolio and to share on your blog and social media. When you are ready to share one of your client’s weddings on your blog, here are ten steps to take:
1) Use professional photos
Most photographers will share wedding photos with the planner if asked. You will give photo credit to the photographer when using any of the photos on your website, blog, and social media outlets. This helps promote their business as well.
It’s important to have your client’s permission to use the photos to promote your business.
Before uploading the photo files to your blog or website, name the photos something relevant such as the name of the venue, city/state of the wedding, or the type of wedding. Examples are “Downtown Seattle Wedding” or “Boston Marriott Hotel Wedding” or “Vintage Rustic North Carolina Wedding”. Using relevant names on photos helps your SEO.
2) Make your blog post title relevant
I see many wedding pros miss out on blog traffic by using a generic title for their blog posts. Using the title “Laura and Jake’s Wedding” isn’t going to make people want to read the blog (who cares about a random couple name Laura and Jake?!).
Use a more interesting title such as “Eclectic Colorado Mountain Wedding” or “1920’s Glam Wedding in San Francisco”. Not only will these titles attract more readers to your blog post, it is more helpful for SEO.
3) Describe the wedding
In the body of your blog post, talk about the details of the wedding such as the location, style, logistics, and design. Share what you did for this wedding (planning, design, coordination, etc.) and describe what the vendors did as well. If you were particularly fond of the couple, share a few details about them in your post. Before hitting publish, proofread carefully.
4) Credit the vendor team
List and link to all the event professionals who worked on this event including the venue, caterer, florist, bakery, photographer, videographer, stationery designer, musicians/DJ, decor company, transportation company, rental company, lighting vendor, etc.
5) Include links to your social media
Make your blog post easily shareable with links to your social media channels. Your website may already have these built into it so that social sharing buttons show up on each blog post.
6) List publications and press
If this wedding was published online or in print, include that information in the post and link to the publication if possible.
7) Call to action
Add a call to action at the end of the blog post. We want to tell the reader what to do next after they read your post. Invite them to contact you (and link to your contact page), invite them to subscribe to your email newsletter, or invite them to read your about page (and link to that page).
Include a call-to-action at the end of each blog post. Tell readers what you want them to do next.
8) Share with vendors
Once you publish your post, share it on all of your social media outlets and tag the vendors involved. This includes pinning the images to Pinterest using relevant descriptions. Email the vendor team from the event and ask them to share your post as well.
9) Share with your clients
Not only do you want to share your post with the vendor team, email your clients the link to their feature on your blog and ask them to share it with friends and family.
10) Get the most from the post
Once the post is live, it’s something you can use again and again. Schedule this blog post to be shared on your Facebook business page and on Twitter every 3-4 months. Include the blog post link in your next email newsletter. Use individual photos from the wedding on Instagram throughout the next year (or as long as the wedding style is relevant and fits your ideal client).
What else is on your to-do list for publishing a wedding on your blog? Share with us in the comments!